Strategic Business Report Essay Example | Topics and Well Written Essays - 2250 words

Strategic Business Report - Essay ExampleThe company over the initial years has relentlessly focused on obtaining scale of operations which it believes will be the foundation for its future profitable growth. It has been to such an extent that it has sacrificed mesh for growth during initial phase and posted its first profit only in the year cc3, nearly after nine years of operations. The strategy followed is a customer focused approach which the company believes will help it attain the scale it needs for long term success.1.2.1 Product Amazon .com sells operates in sexual union America as sound as internationally through retail web come outs which include amazon.com, amazon.ca, amazon.de, amazon.fr, amazon.co.jp, amazon.co.uk, shopbop.com, endless.com, and the Joyo Amazon Web sites at joyo.cn and amazon.cn.. It sells its product in over 200 countries. The product range which its sources and sells are books electronics and computers toys, kids, and baby sports and outdoors movies , music, and games home and garden apparel, shoes, and jewelry tools, auto, and industrial digital downloads grocery and health. Amazon.com, Inc. operates retail Web sites, as well as provides programs that enable third parties to sell their products on its Web sites. It enables customers to use single click technology to complete purchase of all sellers and check out, reservation purchase easy and convenient. The companys Amazon Enterprise Solutions offer sellers e-commerce expertise, technology, and operational infrastructure to enable e-commerce businesses operating under their own brand name and Web site address. It also offers Amazon Web Services, which provide access to technology infrastructure that developers can use to enable virtually various types of businesses. 1.2.2 Price The unique go of Amazon.com is its ability to offer products at a price lower than any other retailer, because of its unique model (no expensive retail space). 1.2.3 Promotion MillionAmazon.com has s teadily increase its spending on advertising and promotion and brand building. In 2005 it valued its goodwill as $159 million. Amazons unique brand image as a moderate web based retail company built right from day champion, is what drives the companys growth.1.2.4 Place/ Supply chain management Strong delivery system is one of its strong points of Amazon.com. To manage logistics it believes in having strong analysis based systems. It uses mathematical modeling and algorithms extensively to forecast, match delivery centres,