Absolute Vodka Marketing Plan - 3906 Words

Target Market Absolut Pure’s target market will consist of female consumers in their mid-twenties to mid-thirties residing in urban areas. We will focus on the middle to upper class Generation X and early Generation Y who possess a high disposable income and are willing to pay more for luxury products. Absolut Pure will appeal to women driven by their need for social status and recognition. Absolut Pure will target environmental and health conscious consumers, who are therefore interested in purchasing premium organic products. These women are trendy, interested in fashion and music. This new, and evolutionary vodka will be launched with the intentions of capturing the sophisticated vodka drinker, while avoiding glamorizing underage†¦show more content†¦SWOT: Internal Analysis Strengths Absolut will be the first to mass-produce organic premium blend vodka. Although organic vodka exists on the smaller scale, the developed capability and access to resources allows Absolut to capitalize over existing small-scale brands. Established research and development departments and channeled management efforts are the impetus of Absolut’s ability to develop the evolutionary new product with quality and care. Absolut Vodka currently maintains a large customer base with extreme brand loyalty. There is high brand recognition by consumers due to Absolut’s distinctive bottle shape and brand name. Absolut Pure will fulfill ego needs for upcoming middle-upper class women. Weaknesses: Although Absolut has a loyal consumer base, preexisting organic brands have acquired a portion of the market share that Absolut Pure aims to capture. Another weakness is the lack of patents on the idea and production of organic vodka. Thus, other mass producers can easily duplicate the organic vodka blend at a lower price point, directly competing with the Pure line. In addition, there are limited distribution channels for Absolut in Canada. Absolut Pure can only be sold directly to consumers through government regulated liquor stores. SWOT: External Analysis Threats A potential drawback of the Absolut Pure Vodka is the high price. Given current economic volatility, Canadian consumers have become risk-averse withShow MoreRelatedRussian Standard Vodka: Strategies for Global Branding and Expansion Into the Us Market1460 Words   |  6 PagesRussian Standard Vodka: Strategies for Global Branding and Expansion into the US Market An Individual Case Study Prepared by Yanan MIAO under the Supervision of Pro. Hans MUHLBACHER for International Marketing Course T1-2011-2012 Background Russian Standard vodka, known as Russia’s number one premium vodka brand, was founded by Roustam Tariko and initially launched in 1998. Four years later the sales of this authentic Russian premium vodka surpassed all imported premium vodkas, achieving the numberRead MoreCase Study- Absolute Vodka2756 Words   |  12 PagesAbsolut Vodka’s Absolute Global Marketing On a lovely morning of September 2009, with the fiftieth â€Å"beep†, Steven scanned the last bottle of the limited edition Absolut Vodka 2009 on the spirits Shelf of Selfridges London. The latest special-edition bottles of Absolut - packaged in a dramatic heavy-metal rock style, wrapped with golden studs and gray leather, rapidly become a spot light among the shelf, the whole spirit of Rock n’ Roll are simple illustrated by the new design, and just as its normalRead MoreSmirnoff Marketing Strategy Essay3743 Words   |  15 PagesStrengths 5 Weaknesses 5 Opportunities 5 Threats 5 4. Competition 6 Ad Comparison: Smirnoff vs. Absolut 7 Smirnoff Vodka 8 Popularity 9 5. Market Research 10 Target Market 10 Focus Group and Blind Taste testing 13 6. Marketing Strategies 15 Table of Figures 16 1. Mission Statement It was very difficult to find an actual mission statement for Smirnoff Vodka but we did find a mission statement for Smirnoff Vodka’s company owner Diageo. Diageo is the world’s leading premium drinksRead MoreBeluga Vodka: Migrating from Russian to the Uk7313 Words   |  30 PagesExecutive Summary Russia has recently seen a decline in vodka sales. For Beluga Vodka Company, this is the right time to consider expanding to another region where they can enter the premium market to sell their luxury brand of Vodka. Beluga Vodka is the top vodka producer in Russia, with only one existing direct competitor in the UK. Their super premium brand has been highly successful in Russia and it is now the right time to expand the brand geographically. The UK is the target region for thisRead MoreMarketing Plan Tanduay Ice5030 Words   |  21 PagesSanto Tomas College of Commerce and Business Administration A Marketing Plan for Tanduay Jell-O Shots Submitted to The Marketing Department In Partial Fulfillment of the Requirements for the Degree of Bachelor of Science in Business Administration Major in Marketing Management By: Diestro, Fausto Louis Adrian D. Mendoza, Zahra Jane C. Carido, Juan Paolo J. Turla, Jessel Anne Joy N. 4M7 June 2012 ii APPROVAL SHEET This Marketing Plan for Tanduay Jell-O Shots Prepared and submitted by: DiestroRead MoreRed Bull Marketing Analysis9152 Words   |  37 PagesObjectives Strategy 1. Customer Analysis 2. Segmentation 3. Targeting 4. Positioning 5. Marketing Mix V) Financial Statement VI) Recommendations Conclusion Reference Introduction Red Bull is the leader of the energy drink market. This company created in 1984 by Dietrich Mateschitz performs an annual turnover of more than 3 billion Euros. 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While Net Present value is beneficial, and solves difficulties and disadvantages of other methods, it has a disadvantage of its ownRead MoreStrategic Analysis Red Bull4694 Words   |  19 PagesStrategic Analysis Red Bull Date: 22.10.2008 Class: L2BV - M-Strategy Marketing 2/02 Lecturer: Gerbrand Rustenburg Ruud Kuijpers 1539334 Mark Mungroop 1540960 Stefan Andreas 1531650 Jason Lucas Luijckx 1538688 Executive summary A thorough analysis of energy drink producer Red Bull concludes that the company was set up to market just one product, Red Bull. Eventually it started marketing a variety of slightly modified energy drinks. Now Red Bull is energizing peopleRead MoreEssay about Restaurant Business Plan10168 Words   |  41 PagesThe Business Plan for Executive Summary Manly’s restaurant sector seems to lack a restaurant that will provide consumers with an authentic Brazilian dining experience. Currently, most restaurants in the area meet the expected industry standards but lacks in the supply of high quality food, beverage and service originated from South America. La Barata will target that gap and launch a Brazilian cultural experience in the Manly area specialising in dining, cooking classes and entertainmentRead MoreAn Overview of Multinational Companies4189 Words   |  17 Pages(1994), an MNC is a parent company that (i) engages in foreign production through its affiliates located in several countries, (ii) exercises direct control over the policies of its affiliates, and (iii) implements business strategies in production, marketing, finance and staffing that transcend national boundaries. In other words, MNCs exhibit no loyalty to the country in which they are incorporated. Three Stages of Evolution: 1. Export Stage: (i)   initial inquiries ⇒ result in first exports

The Challenges of Implementing The GAIN Program Essay

The Challenges of Implementing The GAIN Program Aid to Families with Dependent Children (AFDC) no longer exists. A new era has arrived and the nation has moved in a completely different direction. In 1996, new legislation, the Personal Responsibility and Work Opportunity Reconciliation Act of 1996, was passed. Under this new Act, The state and local governments wide –ranging autonomy, discretion and responsibility for serving poor women and children were returned to them. It does this by repealing AFDC, the nation’s welfare employment program (the Job Opportunity and Basic Skills Training Program), and the AFDC emergency assistance program. In its place, Congress and the president have authorized an unprecedented amount of block†¦show more content†¦Beginning April 1, 1998, Los Angeles County required 32 hours of work per single parent families and 35 hours per week for two- parent households. In order for recipients to meet these requirements Los Angeles County has provided mandatory employment programs, G reater Avenues Through Independence (GAIN), an employment program for people receiving CalWorks and General Relief Opportunities for Work (GROW), an employment program for individuals who are ineligible for federal or state programs. The GAIN program provides employment – related services to Cal-work recipients to help them find employment. The GAIN’s program philosophy is A job, A Better Job, a Career. There are several components involved with this program to meet these goals. They are as follows: appraisal, job club/job search, assessment, vocational education training, and post-employment services, community service and assistance with mental, substance abuse and domestic violence treatment. Administrative Issues The regional administrator (RA) at the GAIN offices has to deal many issues. How will the new programs be implemented? How will case management change? What should come first the participant or meeting performance requirements? The regional administrator is the director over the local GAIN offices. There are seven GAIN offices in Los Angeles County. 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Epic Of Gilgamesh Enkidu Vs. free essay sample

Gilgamesh Essay, Research Paper Gilgamesh and Enkidu are both similar and different in many ways. Some of their traits affect each other throughout the class of the secret plan, whether it be their actions or their character. Gilgamesh, a male monarch who is two-thirds God and one-third homo, begins in the narrative as a really chesty and authoritarian adult male. The Gods gave him every ground to be when they endowed with a perfect organic structure, wealth, power, and the ability to transfuse fear into his topics. However, I would presume that the Gods had hoped he would hold been slightly low despite the gifts bestowed upon him, and instead, utilize them to heighten his function as a male monarch. In an effort to humble him, the Gods create Enkidu. Enkidu, a wild best of a adult male, seems to be chiefly the personification of what is evil. He is in no manner out to do familiarities or do a name for himself. We will write a custom essay sample on Epic Of Gilgamesh Enkidu Vs. or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page His exclusive intent is to # 8220 ; absorb Gilgamesh # 8217 ; s energies. # 8221 ; He lives like a animal and has no contact with anyone. Finally the two battle, ensuing in a triumph to Gilgamesh. Enkidu becomes his faithful friend. This battle and the formation of a friendship base as the first consequence upon each other # 8217 ; s character. I believe Enkidu additions a batch of regard for Gilgamesh and is much more low at this point. Suggested by his actions subsequently on in the narrative, Enkidu besides has a new found sense of trueness to something other than himself. As for Gilgamesh, other than a possible thankfulness for his new found friend, I think his character is left unaffected, or even worse, the exact antonym of what the Gods had set out to make. In other words, it # 8217 ; s possible that he has become even more chesty than earlier. The conflict of Humbaba besides shows us some of the traits of the two. First of wholly, during the journey to Humbaba # 8217 ; s sphere, Enkidu seems to demo us a caring side along with his trueness. He intends to forestall Gilgamesh from contending for fright of his decease. It is at this point where we truly acquire a feeling for Gilgamesh # 8217 ; s bravery and daring. His look of portion of the # 8220 ; warrior-king # 8221 ; which can merely consequence in a conflict is testament to that. We can besides see a continuance of his haughtiness and egoism. His purpose for the conflict is non to contend in the name of the people he stands for, but to foster his ain good being and do a name for himself. Throughout the class of the conflict, we gain insight into Gilgamesh # 8217 ; s exposure of which we had seen nil of earlier. This is the first clip we see Gilgamesh as a homo. His is full of fright ad eventually is forced to pray for aid. In this subdivision of the narrative, you truly get down to detect a sort of dependence of Enkidy for Gilgamesh. He seems to truly suit the profile of the authoritative buddy. Enkidu is fearful and hesitant of event while Gilgamesh, his leader, is full-force in front into any event. In the confrontation with Humbaba, we recognize how Enkidu is much shrewder and less swearing than Gilgamesh. Humbaba begs for his life and offers everything he has in exchange for it. Gilgamesh seems to hold commiseration upon him, nevertheless, Enkidu persuades him to be unbearable and kills him. Enkidu displays a sort of selfishness here that is really similar to that of Gilgamesh. He will hear of no other going Alliess with Gilgamesh. He is and ever will be Gilgamesh # 8217 ; s merely true comrade. You sort of admiration whether or non, up to this point, Gilgamesh # 8217 ; s character has rubbed off on Enkidu. The following two alterations in character can be attributed to Enkidu # 8217 ; s dream every bit good as his decease. Enkidu seems to go really low once more due to his dream and really truly so. His dream foreshadowed his ain decease. This affects Gilgamesh every bit good. He realizes one once more that he is a human will decease someday excessively. This is the greatest humbling consequence upon Gilgamesh in the whole narrative. He begins to convey up inquiries about decease and immortality. It seems as if Enkidu, through his decease, has accomplished that which was the intent of his creative activity. All in all, the narrative of this heroic poem is to a great extent based upon the character of Gilgamesh and Enkidu and how their character affected one another through the friendly relationship they had formed.

Your Own Home Theater Essays - Television, Software, Netflix

Your Own Home Theater IMC Campaign Vanier College Team: Mark Gergely, Zackary Seferian George Gellad Table of Content Situation Analysis Overview Netflix is a company that provides individuals with movies and TV series. They started out in 1997, but it is only in 1998 that services started to be provided by sending DVD's by mail directly to the consumer's home. Their main goal was and still is to provide the population with on screen entertainment without having to purchase each individual movie. In the United States, Netflix started streaming in 2007, without getting rid of the mailing service. For Canadians, this process was only available starting 2010. Today, Netflix is growing each year, because of its low fee (8$ CAD per month) and spares people of having to buy each movie that they want to watch individually. One single movie will most likely cost more than the monthly subscription to Netflix. All you need as a customer to be able to use Netflix's services, is to have internet connection (on the device of your choice) and a Netflix subscription. *Note: there is much more content provided in the United States by Netflix that there is in Canada. Also, there is even less content available in Europe. Netflix has huge opportunities for the future and we can see why: Today, DVD sales are declining significantly. There still a lot of people that prefer to have a physical copy of their favorite movies and the members of our campaign is convinced that there will always be a marked for DVD's (just like there is still a demand in vinyl regardless of the fact that most music these days are downloaded or streamed online). Netflix has a great potential of growing (even if it is already a "big thing") because it offers a convenient way of watching on screen entertainment without having to go to a store or order the content online. Netflix is cheap, easy to use and offers plenty of variety. Netflix has a broad target market. It can be used by people of all ages. The only people that will not be part of this target market are the traditional ones that prefer buying DVDs, but even these people, while being conservative, will find content on Netflix that is not available in a physical form. This brings us to the Netflix exclusive series ("Stranger Things", "House of Cards"). This brand is doing an excellent job of bringing clientele by offering series that aren't available anywhere else. Last year only, Netflix released about 126 original series. So, when all this exclusive content becomes popular, traditional people don't have a choice but to watch it on Netflix. This means that they will eventually subscribe, pay the monthly fee and now they are also hooked to Netflix. For the past years, Netflix has been advertising on TV as well as on Billboards. They focused more on promoting their exclusive series in order to bring more subscribers. Netflix is advertising on all the most popular social media platforms: Facebook, Twitter and Instagram. They obviously have their website where you can sign up and watch movies as well as TV series , plus their exclusive content. In the year 2000, Blockbuster wanted to buy Netflix for 50 million US dollars. They refused and in 2002 they became a public company. They had t heir first profit in 2003 which topped out at 6.5 million US dollars (with a revenue 272 million US dollars. Their current marked share is priced around 140 dollars US. Today, they have almost 430 outstanding shares. One major problem that Netflix has, is that they offer content mostly in North America. Already Canada has less content that the US, but in Europe the availability is even shorter. If you take Romania for example, you can only find 10% of what is diffused in the United States. Our campaign if focused on Canada, but o ne thing we would like to improve perhaps in another campaign , is to offer more content to the rest of the world. As for the brand image, at the beginning of the 21 st century, Netflix established red to be its main color. Market Profile This

Aaj Taak News Channel free essay sample

l Aajtak news is the leading news channel and the #1 rated 24-hour Hindi-language news channel in India. Aajtak is the fastest news channel provides information from all over India. Aajtak is the winner of many awards of News filed. Aaj Tak has earned the tag line Nations Best News Channel due to its aggressive journalism and cutting edge reporting. It has a reach of more than 45 million viewers in India. This is the only channel that connects you to the whole world not after the event happens, but on the time of incidents happen, so this is the only channel that lives you and connects you to the whole world. Not only the news, has this also entertained the public by showing varities of show. This is the only channel of India that remains Indians connected not only with the news but also with some other knowledgeable things and with the entertainment world also. We will write a custom essay sample on Aaj Taak News Channel or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Aaj Tak is the world class broad caster of News that provides not only the Indians but also the foreigners its services by warming up the people through its hot and live news. Aaj Tak gives information to public about each and every field i. e. News regarding each and every field. Therefore Aaj Tak is the perfect and Up to date News Channel. Aaj Taks wide array of news programming includes daily news bulletins on Aaj Subaha and 10tak, politics, sports, business, entertainment, international coverage and much more. Aaj Tak delivers the latest news in a viewer friendly language – as and when it happens. Besides the unrivalled bulletin coverage, Aaj Tak has also pioneered feature-based programming within the news genre with leading shows such as Seedhi Baat, Cinema, Khel and Jurm. It reaches to people in remote villages too, where this channel is hugely popular because of the channel`s India centric programmin * BOARD OF DIRECTOR’S Aroon Purie: Chairman and Managing Director, is the Founding Editor and Editor-in-Chief of India Today and Chairman of the India Today Group. He is a graduate from the London School of Economics with a degree in Economics and is a Fellow of the Institute of Chartered Accountants (England Wales). Mr. Purie: Has greatly contributed to journalism in India. He entered the publishing business and founded the India Today Group. Rakesh Kumar Malhotra Is a commerce graduate from Hansraj College, Delhi University. He has about 28 years of experience in Business and Industry. Mr. Malhotra is the Chairman of the Audit Committee and Remuneration Committee. Anil Vig Is the Managing Director of Anika International Private Limited, a company engaged in imports and exports, and of Ebony Fashions Private Limited, one of the largest textile manufacturers in India. He is also a partner in Aristo Chemical Analytical Works. He has completed his Bachelors of Arts in Commerce from the Delhi University and later studied at the Paper School in Finland. Anil Mehra: is proprietor of Anil Mehra Company, Chartered Accountants and is a partner of Mehra, Singh Vishwanath, Chartered Accountants. He completed his Bachelors in Commerce from the Delhi University and obtained professional accreditation as a Fellow Chartered Account from the Institute of Chartered Accountants (England Wales) and the Institute of Chartered Accountants of India. Mr. Mehra has over 30 years of audit experience in statutory audit, internal audit, management audit, and in special investigative audits of private and public companies. He also has experience in advising companies on financial manageme Rajeev Thakore Completed his Bachelor of Arts in Economics from St. Stephens College, New Delhi, MBA from University of Saskatchewan, Canada and Pre Business Program from Kent State University, Kent, Ohio, USA. He has about 20 years of experience in banking and financial services sectors. At present, Mr. Rajeev Thakore is the Managing Director of Jacob Ballas Capital India Pvt. Limited and Jacob Ballas Information Technologies India Pvt. Limited. Ashok Kapur Is a Bachelor of Architecture. Being an Industrialist with vast experience in diversified field, he holds position of Director in many well known Public and Private Limited Companies. Ms. Koel Purie Rinchet: Has Graduated in the field of Acting from Royal Academy of Dramatic Arts (RADA) and Graduated in Politics, Philosophy and Economics (PPE) from University of York. Ms. Rinchet holds 15 years of experience in the field of films and dramatic arts, as an actor, producer, assistant director, host and anchor etc. She is well known in the television and film industry in India. Her achievements and experience during the last 15 years in films, dramatic arts provide a vital insight to the entertainment industry. History and major events The key milestones of our business are as under: TV Today Network Limited (TVTN) was incorporated on December 28, 1999 as a company with a limited liability under the Companies Act, 1956. TVTN received the certificate of commencement of business on February 7, 2000. TVTN is promoted by Living Media India Limited (LMIL), its holding company. LMIL had been conducting News Broadcasting business through one of its divisions, TV Today Division since 1994. TV Today Division has been transferred to TVTN as a going concern by Business Transfer Agreement executed between LMIL and TVTN. Presently, TVTN runs four 24 hours News Current Affairs channels, namely Aaj Tak, Dilli Aaj Tak and Tez in Hindi and Headlines Today in English. CALENDAR YEAR| EVENTS| | | 1988| Launched Newstrack, a 90 minute monthly video cassette covering the news of India and the Asian sub-continent. | | | 1994| Produced Style Today, a weekly half-hour fashion magazine. | | | 1995| Produced a 20-minute Hindi news bulletin, Aaj Tak, aired on the Metro channel of Doordarshan. | | | 1996| Launched Good Morning Today and Sapthahik Aaj Tak. Aired special election programs such as Aap Ki Sarkar. | | 1997| Launched Business Aaj Tak and aired the proceedings of the Union Budget 1997 in Parliament and also aired its analysis. Newstrack transformed into a weekly television programme aired on the Metro channel of Doordarshan. | | | 1998| Newstrack was telecast on Star TV for one year. Launched Subah Aaj Tak, Dilli Aaj Tak, Gaon Aaj Tak, Aaj Ki Naari and Aaj Ka Agenda. Also aired Election Results 1998, Aap Ka Faisla, Economic Survey, Curtain Raiser to the Budget, and Assembly Elections. | | | 1999| TV Today Network Limited Incorporated. | | | 000| Living Media, transferred news broadcasting business to TV Today, in accordance with the terms and conditions of the Business Transfer Agreement. Aaj Tak launched as a 24-hour news channel providing Hindi news. | | | 2001| Aaj Tak declared the Best News Channel by Indian Television Academy Awards in 2001. | | | 2002| Aaj Tak declared the Best News Channel by Indian Television Academy Awards in 2002. | 2003| Launched the English news channel, Headlines Today. Aaj Tak declared the Best News Channel by Indian Television Academy Awards in 2003 and TV News Channel of the Year Award by Indian Telly Awards 2003. | PROGRAM’S SCHEDULE , . . , . :   3:30 . , . . , . . . . , ? - . :   4. 30 . . . -? - . :   5. 30 . , . . . , - . . . : 11 . . - . . ? . :   11. 30 . . , . . , . , , . :   9. 30 . ? , . . . . . . :   8 8. 30 . 10 -? - . , . 10 , ? , . . : 10 . . . ? , ? . , . 10 . , . . . ?. :   10 . - . , . . . :   7 . OUR BUSINESS We are the leading news broadcaster of India, based on number of viewers for the week ended November 15, 2003. We have changed the way news is delivered to Indian audiences and have continuously innovated to retain and increase our viewership. With viewership of approximately 22. 7 million viewers, as per TAM viewership data for week ended November 15, 2003, we have effectively created a unique platform of a large and loyal audience for the advertisers to reach their target group. We believe that our leadership position is on account of our superior understanding of the audience preferences based on our management’s experience in the news business, since the launch of Newstrack, in 1988. The key milestones achieved since 1988 have been elaborated in the section â€Å"Our History† on page 43 of the Prospectus. Our consistent leadership position, we believe, in terms of number of viewers for the period May 2001 to November 15, 2003, is due to our editorial excellence, independent distribution and sales capabilities, customized state-of-the-art technology and a motivated team of well-qualified professionals. We are the first Indian broadcaster to uplink from India, a 24 hour Hindi news channel, Aaj Tak in December 2000, followed by the launch of Headlines Today in March 2003. Aaj Tak delivers news in Hindi, reaching out to the large Hindi user segment constituting approximately 52% of India’s urban population as per NRS 2002. The Indian Television Academy awarded Aaj Tak the â€Å"Best News Channel† for three consecutive years 2001, 2002 and 2003 and the channel was awarded the â€Å"TV News Channel of the Year† during Indian Telly Awards 200 2 and 2003. Aaj Tak is the market leader in the news broadcasting genre with approximately 29% market share in the Hindi news genre as per TAM viewership data for week ending November 15, 2003, and has been the market leader since May 2001, as per TAM VIEWERSHIP DATA. l Our English news channel, Headlines Today, primarily targets young urban viewers, who need sharp and crisp delivery of news. Our market share was approximately 9% amongst English news channels, according to TAM viewership data for the week ending November 15, 2003 We intend to maintain our leadership position by investing in infrastructure, technology and people to cater to the fast growing needs of viewers and advertisers. We will consolidate our market leadership by capitalising on the growth opportunities that we believe exist, in the Indian broadcasting industry such as niche channels, adopting the subscription revenue model, and international distribution of our channels. For the financial year 2003 and the four month period ended July 31, 2003, our operating revenues were approximately Rs. 1084. 9 million and Rs. 367. 9 million, respectively, EBITDA was approximately Rs. 543. 6 million and Rs. 172. 8 million, respectively, and our net profit was approximately Rs. 259. 3 million and Rs. 82. million, respectively. AWARDS AND RECOGNITIONS Our strong position in the Indian news broadcasting market has won us various awards and recognitions, including: l Aaj Tak received the â€Å"Best News Channel Award† from Indian Television Academy Awards in 2001, 2002 and 2003; l Aaj Tak was awarded the â€Å"TV News Channel of the Year† during Indian Telly Awards 2002 and 2003; l Only media brand to be included in the Brand Derby study by Business Standard, 2002; l Aaj Tak was rated as â€Å"India’s #1 News Channel in terms of brand recall, credibility and lead time† in June 2003 by Exchange4media. om NFO MBL television News Watch; and l Aaj Tak has been rated as one of the most successful brand launches during the past seven years, in the Brand Derby in the study conducted by Business Standard, September 2003. BUSINESS STRATEGY We believe that we are well positioned to expand in the fast growing news broadcasting industry which is well positioned to achieve further growth as a result of increasing penetration, viewer preference to continuously stay informed and the growing number of advertisers in the news broadcasting genre. Our strategic objective is to further consolidate our leadership position in the news Increase viewership by upgrading our studios and bureaus, investing in state-of-the-art technology and software, creatively innovate to differentiate ourselves from competition to increase viewer loyalty, launching niche channels and distributing our news channels to Indians abroad; Capture an increasing share of advertising revenue potential by introducing innovations and incentives in our annual rate card, focus on offering sponsorships of our programs, offering differentiated programming mix at the weekends and expanding time bands and increasing inventory utilization; l Significantly increase the inventory utilization on Headlines Today; l Charge subscription revenue, when appropriate; and l Managing growth while optimizing cost

individual reflection on Jesus as the vine and we are the Branches Essays

individual reflection on Jesus as the vine and we are the Branches Essays individual reflection on Jesus as the vine and we are the Branches Essay individual reflection on Jesus as the vine and we are the Branches Essay My contribution to the group isnt exactly big as to the conflicts between schedules and communication but I have been able to provide an answer and an understanding of the title/image of Jesus that were given to us. And that might not be like shooting, or participating in the video but it is big in terms of understanding and actually realizing the purpose of the project. As for the specific information I have learned about the life and mission of Jesus? Well, based on my understanding of Jesus as the vine and we are the branches, He serves as our basis and center for growth. He serves as vines in our lives, in a way that without Him, we would not be able to fully grow as a person and to be able also to fulfill our mission in life. He is what connects us and makes us grow and bloom further in life as with the help also of God. I have realized from this project that His mission is to also help us in our mission as creations of God. We cannot fully grow and pursue things we want and eed in life without the guidance of God and our dependence and faith in both God and Jesus. For myself, I have realized that creating a stronger, like the branches with the vine, if taken properly, grows and blooms in the most beautiful way possible. And as for me as a creation of God, it is by having strong faith in Jesus and truly putting in my mind and heart Gods Word and Will and Just being Christ-centered In everything. As the branches only weaken when it is not fed and taken care of like the relationship with Jesus and God with us.

Effective Performance Appraisal System Essay Example | Topics and Well Written Essays - 2000 words

Effective Performance Appraisal System - Essay Example The systems approach will identify the barriers and emphasize on defining the objective of performance appraisal, determine what time would be effective for conducting the process, the addition of some effective appraisal categories, and concentrating on the result of the appraisal and finding loopholes if necessary. I can consider the systems performance appraisal approach being used in my organization effectively as it is based on all the factors discussed above and it also takes into account some other factors such as results, objectives, behavior, competencies and several arrangements of methods. In this paper I will further discuss how I would ensure that the solution I recommended complies with five requirements defined by Cascio, which are sensitivity, relevance, reliability, practicality and acceptability. I will also be shedding light on how by preventing some legal difficulties the organization can avoid the rating error. The results of the previous assessment will also be compared with the finding in order to analyze the recommended performance appraisal system (Kondrasuk, 2012). The terms performance reviews and performance evaluation hold the same meaning as the â€Å"Performance Appraisal†. Performance appraisal is considered to be the assessment conducted to evaluate the performance of employees. It is also defined as an assessment conducted to provide the employees feedback on their performance. Performance appraisal is also defined to be a system where the expected job performance is compared with employee’s actual job performance, providing feedback to the employees so that they may change their goals accordingly and enhance their performance in future. Performance management of employees is considered to be an integral part of the performance appraisal system. McGrath has explained in detailed the Integrated performance management that is based on strategic and operational plans,

A WOMAN'S CURSE Assignment Example | Topics and Well Written Essays - 250 words

A WOMAN'S CURSE - Assignment Example A woman going through such situation could be certain that she could become pregnant, though presently not pregnant, but healthy enough to become pregnant. Writing through the Beverly Strassmann empirical research work, having lived for over two years among the Dogon of Mali in West Africa, being part of their culture, and the menstruating women were being confined to menstrual huts that are behind the compound of the village. Urine samples collected by the researcher showed that the women did not visit the huts throughout the pregnancy or during the period when there is an absence of menstruation. This means that the menstrual taboos of the Dogon traditional culture were useful in providing men with the genuine signals of female reproductive status. An implication of Strassman’s work might be reflected that modern lifestyles and the proliferation in the use of contraceptives might be in conflict with a woman’s naturally evolving biological developments. To support this proposition, she noted that the Dogon women menstruate 10 times while western women counter parts menstruate at least 400 times and even more. A feature may lead to cancer prone among the western women folk more than he Dogon traditional women folk. The study by Strassman, as analyzed by the author has proposed the interplay between biology and culture in human reproduction, a leading factor in human behaviour

Culture report Essay Example | Topics and Well Written Essays - 1000 words

Culture report - Essay Example The students that attend this high school have many obstacles to overcome in their lives. The reservation is a place of high poverty, high unemployment and high rates of substance abuse. It is the type of environment that keeps people from succeeding in life. Yet, this remarkable high school basketball team seems to find a way to win every year. They have won five state championships against much larger, well-funded schools. One of the secrets to the success of the team is their dedicated coach Al Redman. The movie focuses on Beaver C’Bearing and the work he and his coach put into winning. It shows that the boys on the team succeed by working hard to hone their skills and by working together. The movie shows that unfortunately, the lessons learned on the basketball court often do not translate to life on the reservation. Much of the conversation in the movie centers on players that were once great but have failed to have successful lives. II. Relevance of the movie CHIEFS to M arketing There is a lot of relevance in the movie CHIEFS to cross cultural marketing. One of the aspects of culture that was displayed in this movie of Native American culture seems to be the aspect of a focus on shared ownership of public goods. The Chiefs basketball team belongs to the reservation. It occurs to me that this is truer for this community of Native Americans than it is for the typical American community with a more Euro-centric culture. The Chiefs literally belong to the community, no one person or group has more of an interest in them than anyone else does. That is why everyone leaves the reservation to go see the Chiefs play their games in the playoffs. What this means for marketing is that any attempt to market the mystique, culture or logo of the Chiefs would have to be done in a way that benefits the entire community. If any one single individual or group were to try to monopolize access or attempt to brand the Chiefs in a way that excluded the community at large , I believe that this person would have a difficult time succeeding. This team is truly the heart and the soul of the Wind River Reservation in some ways. It is more than a source of pride, it is a public good, and therefore the public will have to be supportive of any marketing efforts involving the team. III. Personal Reaction to the viewing of the movie CHIEFS. I really enjoyed the movie and the crowd that had gathered to watch the movie. I really got caught-up in the stories of these basketball players and how difficult their lives were. I never felt sorry for them, because they seemed so determined to succeed at basketball. I felt that the writer and director of the film did a great job depicting the challenges Beaver C’Bearing and his teammates faced, without sensationalizing the challenges they face off the court. At times, the movie was sad, but always made me feel as though in the end the people on the team would somehow, against all the odd succeed in life and in th e game of basketball. I could not help pull for the team in each one of their games, even though the players were flawed and imperfect people. Right to the end of the movie, I believed that these people were going to win. I wanted them to win because it appears as though they were dealt such an unfair hand by fate and by their circumstances. However, I liked the fact that the

Advantages And Disadvantages Of Shareholder Value Approach Finance Essay

Advantages And Disadvantages Of Shareholder Value Approach Finance Essay Nowadays shareholder value approach reflects to a modern management philosophy, which implies that an organization measures its success by enriching its shareholders. Shareholders or stockholders are individuals or institutions that owns in a legally form shares of a corporation. They are considered to be a subset of stakeholders, which are all individuals or communities, who have a direct or indirect interest in the business entity (e.g. suppliers, customers, government, competitors etc.). The philosophy of the shareholder approach attempts to increase the organizations value by enhancing firms earnings, by increasing the market value of corporations shares and by increasing also the frequency or amount of dividend paid  [1]  . Furthermore according to many business analysts shareholder value approach provides managers with clear mission and it facilitated decision making. Whether is it reasonable or not for the managers and the overall welfare of the organization, this is something, which is analyzed later on the seminar paper. All these objectives, companies strive to achieve, make this value analysis a traditional business measurement used in business today. The idea is that shareholders money should be used to earn a higher return than it could by investing in other assets with same amount of money and risk. It was developed in the 1980s by Alfred Rappaport and it can be used to estimate the value of shareholders Stake in a company or a business unit and also as basis for meeting and evaluating strategic decisions. Furthermore there is a pervasive consensus that managers should strive to maximize shareholder value and by doing so helps the organization to maximize social welfare. According to Hansmann and Kraakman, 2000, most widespread arguments is that corporate managers should act exclusively in the economic interest of shareholders and that the best means to this end, the pursuit of aggregate social welfare, is to make corporate managers strongly accountable to shareholder interest. In fact a precious tool for measuring all the above is the Shareholder Value Analysis, which follows later on the seminar paper, examining also the advantages and disadvantages of its implementation and function. Furthermore will be discussed the financial arguments and the reasonability of the Shareholder Value Maximization as long as relationship between the shareholder value, ethics and social responsibility as well. SHAREHOLDER VALUE ANALYSIS Shareholders value analysis (SVA) is also known as value based management. Its lead by the principle that the management of a company should take into consideration the shareholders interest and advantages before meets any decision, set short-term or long-term objectives and decide companys strategy as well. SVA is a characteristic substitute for trade business measurement, which has improved a lot by time passing. Due to the fact that companys value is calculated based on the value returned to its shareholders, in the past had been criticized for being either short-term measured or only based in past figures. SVA takes a longer-term view and is about measuring and managing cash-flows over time.  [2]  The shareholder value is calculated by estimating the total net value of the company and dividing the figure by the value of shares. Once the value has been calculated the company can set targets and objectives for improvement and measure also its managing performance. For a successful implementation of shareholder value analysis first managers should understand and calculate the organizations shareholder value and gain top management commitment. SVA believes that to assess business performance though maximization of shareholder value is an objective to be accepted by the top management to be achieved and part of the root of the organization. Furthermore managers should identify the key value drivers of the organization and set performance targets providing a framework also with assigning responsibilities to individual managers, reviewing the financial performance of the business and developing strategic plans. To continue with, the approach should be communicated and the staff must be trained. In many case in order to effectively reach the SVA companies are willing to change also the organizations information systems to monitor and measure performance. It is important also to mention that the creation of sustained value will require permanent moni toring and thats mainly the reason for the managers to monitor review progress and refine the targets.  [3]   ADVANTAGES OF SHAREHOLDER VALUE ANALYSIS Shareholder value analysis has as principal that the management of a company should first consider the interest and the advantage of the shareholders, before it meets any decision. The Advantages of Shareholder Value Analysis are performed as follows: It provides a long term financial view on which to base strategic decisions It provides a universal approach that is not subject to the particular accounting policies that are adopted. It is therefore internationally applicable and can be used across sectors It forces the organization to focus on the future and its customers, in particular the value of future cash flows. DISANDVANTAGES OF SHAREHOLDER VALUE ANALYSIS However disadvantages of the shareholder value analysis are performed as follows: Estimation of future cash flows, a key component of SVA can be extremely difficult to complete accurately. This can lead to incorrect or misleading figures forming the basis of strategic decisions. Development and implementation of the system can be long and complex. Management of shareholder value requires more complete information than traditional measures.  [4]   PRINCIPLES AND DECLARATION ABOUT SHAREHOLDER VALUE MAXIMIZATION The commitment of an organization among shareholders is not a theoretical future goal of an organization but is very often stated to the companys mission statement. Usually firms aim at shareholder value creation and maximization when they make claims such us we create value for our shareholders, we want to provide excellent return for our shareholders, and we have a responsibility to our shareholders. Our mission is to remain a strong and independent financial services organization creating value for shareholders, customers, employees and the communities where we do business, while maintaining the highest standards of business ethics. Mission statement, Chemung Canal, Trust company Many academics through the years had an overall perspective that managers should strive to maximize shareholder value and that doing so maximizes social welfare. According to this belief managers should act in the economic interest of their shareholders and thats the fundamental objective of the shareholders. As the shareholder value is difficult to influence directly by any manager, it is usually broken down in components or value drivers, such us revenue, operating margin, cash tax rate, Investment in Working capital, Cost of capital and competitive advantage period.  [5]  Though it is important to mention that quick profit doesnt give return to shareholders; usually competitive advantage takes care of it. If a business choose to sell lower standard products to reduce cost and gain quick profit it may have the danger that its reputation will be destroyed, will lose competitive advantage and the price of its shares will be reduced. Is the shareholder value maximization a healthy defined target for the organizations? Nowadays no country, not even the shareholder-friendly USA has a legal requirement that managers act absolutely in shareholders advantage and in fact the law makes it legal for directors to consider also other interest. Although firm that are willing to have an openly commitment to shareholders seem to do better in comparison with others, there is no case that make shareholders value maximization the societys most desirable corporate target or that competitive markets for goods, capital and labor pressure managers to seek on that specific goal.  [6]   Furthermore, markets are incomplete; meaning that profit maximization is not well defined and possible conflicts of interest cannot be prevented or in many cases resolved. Under this assumption financial researches have shown that stakeholder-oriented firms are usually more successful than shareholder-oriented firms, because market forces are forcing them to do so. What role do market forces play in the shareholder value maximization? Competitive markets are playing a significant role to this argument because they can push managers to act on interest of all stakeholders. Usually they are pushing inefficient firms to cut costs and focus on customer needs rather than shareholders interest. Managers can survive the challenges of competition even though they do not maximize economic profits; but capital markets have this role. It seems that capital markets do not leave managers another way but maximizing shareholders interest and doing so maximizing companys welfare. If investors with many shares of an organization feel that share are going more and more down and start losing money, they may try to take action and influence the decision making, which could mean that managers are risking their jobs. All in all the combination of the different market forces are those, who can affect or even force managers to act in advantage of stakeholders. A mentioned the basic principles of shareholder value maximization are not clearly defined for the market and even if so, are not in many cases reasonable and possible in the real world. Corporate social responsibility is one of the main targets organizations are focusing, because it keeps them competitive and acting in an ethical way can also achieve the maximization of shareholder value. Let us take a closer look to CSR and how can affect the overall shareholder value approach. SHAREHOLDER VALUE AND SOCIAL RESPONSIBILITY How managers and organizations respond to ideas of corporate responsibility is expressed by the idea that organizations have external environment with an interest in, or who are affected by what the organization does. Additional to this are the ethical investors advocating care for the natural environment. With the term ethical investors are mined those people who are investing only in businesses that meet specified criteria of ethical behavior. These stakeholders can affect in a negative way the organization and its environment if they disapprove managers policies among things like: Negative publicity in local and national media Direct action and protests Threats or actual legal action Withholding planning or other permissions necessary for operations If managers can satisfy shareholders expectation they will maintain their support and they will also increase shareholder value. If not investors will flee from unethical companies or those who are not respecting the responsibility among stakeholders, mistreating for example their employees or the environment. Characteristic examples are Nike, Union Carbide and Exxon Mobil. The expectations of the financially centered investors are not only high return on investment but strong corporate responsibility and reputation as well  [7]  . After all corporations have a strong social and environmental impact and role. Businesses need the approval of the society to make profit and as follows to return value to its shareholders. If policymakers, investors and executives want to address corporate responsibility, the corporate governance must be coupled with global corporate social responsibility, which can be defined as business practices based on ethical values and respect for the internal and external environment of the company, such as employees and committees.  [8]   It is important to mention that being social responsible in a proactive way can create an opportunity for the firm to strategically alter production and translate innovation into competitive advantage. This is consistent with Russo and Fouts (1977) who successfully mentioned that environmental management and the associated performance outcome are integral parts of effective management, whereby a pollution prevention policy builds organizational commitment and increase employee productivity and participation. In that way they show also a link between the level of social responsibility and the return on invested shares. Managers dont face a tradeoff between financial performance for the shareholders and eco-efficiency and investors may be able to usefully incorporate environmental information into investment decision.  [9]   However shareholders cannot simply rely on market forces to ensure corporate responsibility because although market has encouraged more and more organizations to act in consideration of social responsibility, market forces have not been sufficient to ensure such a behavior over times. In many case we see that such responsible organizations may have higher costs, which may allow competitors to gain market share. Does a social sustainable environment return value on shareholders? Finally is there any relation between companies on best practices in an ethical way and the returned value on their shareholders? In some cases highly ranked companies do outperform the market (e.g. Filbeck, Gorman and Preece, 1977) while in some other case the returned value on their shareholders is significantly low (e.g. Kolodny, Laurence and Ghosh). Many of the socially responsible studies center among big organizations are performed to diversified stock market indices.  [10]  Many economists do not find statistically significant difference between the earnings of socially responsible funds compared to more traditional funds. In fact many big organizations in India have made a research over the past ten years in order to explore this relationship between dimension of ethics and CSR and shareholder returns. According to National Stock Exchange of India social responsible companies are not expected to perform higher than companies focused only to the economical welfare. CONCLUSION To sum up, shareholder value is something more than a simple organizational approach; its a management philosophy reflecting on the overall firms success, providing managers with a clear mission and facilitating decision making. The most important tool for enhancing this managerial approach is the shareholder value analysis, which gives managers all the principles needed in order to take shareholders advantage into consideration before any decision making and also provides them with practical steps in order to increase firms and investors value from top to the bottom. On the other hand, shareholder value approach often need estimation of future cash flows, which can be very difficult to complete and the development of such a system can be complex for an organization. According to many mission statements of firms, the increasing of shareholders value maximizes social welfare. But this can be reasonable only with the correct strategies and objectives in order to increase profit, gain competitive advantage and consequently return value to the investors; quick profit through lower quality products can damage not only firms reputation but also reduce the price of the shares. Although there are not legal requirements for the organizations in most countries to act in advantage of shareholders interest, and shareholder value maximization is not a clear target for the modern economies, capital markets are the ones which force managers to do so. It is important to mention that this factor is not the most important one for organizations to win competitive advantage, because they mostly have to take under consideration all stakeholders; however is one that could threat their jobs, when investors see their shares undervalued. Closing and adding to all the above external environment is affected in the same way and maybe more in comparison to the internal one. Ethical organizations and those, who are acting on interest of corporate social responsibility and consequently can affect positively the stakeholders (including customers, communities, society etc.), are able to gain ethical investors and maintain their support. For any business action society is the one, which will give the approval to make profit and as follows return value to the shareholders. Shareholder Value Approach is a strategic thinking in modern business management. It shows the balance between competitive advantage, value creation and business strategy. I would like to close this project with a phrase that George S. Day, executive director of the marketing Science Institute Cambridge, successfully generates: For a strategy to win in the marketplace, it must create sustainable advantage; only when a strategy wins in the marketplace can it generate sustained shareholder value.  [11]  

The Bombing of Hiroshima – source related study

Source A is a picture source, which shows the mass devastation caused by the atomic bomb at Hiroshima. The source is an Ariel photograph, which was taken at the heart of Hiroshima, it was taken a day after the bomb was dropped. Source B is an eyewitness account of the bombs consequences and describes the people around him. Source A focuses on the geographical consequence of the bomb. From the source we can see mass destruction and devastation, there seems to be no signs of life what so ever. There is absolute destruction shown and there is only really one house visible, which is crumbling down into pieces. We see a large area (we can even see the mountains in the background, showing the extent of the damage) as the picture is quite wide and the picture is visually powerful, it shows the viewer a lot, as a picture paints a thousand words. It shows much more than any text would describe. It shows exactly what the Americans wanted to see, destruction to force the Japanese to surrender. It shows the power of the atomic bomb, approximately equivalent to the power of 100 million tons of TNT. The source may be taken for propaganda. It shows annihilation and this represents power. This may have been used to show the American people that the country was still powerful and get their moral up after losing hundreds of thousands of American lives. It may also have been used to show the rest of the world Americas supremacy. It does this very well. The source is extremely useful as it is a clear Ariel photograph which displays a wide area of land in which we can see the physical effects, which ultimately is high devastation. But the source can be unhelpful in some respects as it is only one area of Hiroshima and so there may not have been that much devastation overall. It may be the not be as bad as other parts and could be exaggerated. But ultimately the bomb had a large radius and would have destroyed a large area quite easily. Source B is an account by Mr Kazuo, it is an eyewitness account and so the source should be quite reliable. The source focuses more on the human aspect. He describes the gruesome deaths and mutations of various, innocent Japanese men, women and children. It gruesomely describes how people's eyes hung out, how they had holes instead of noses and how the skin hung like seaweed. The descriptions are extremely effective and gruesome and make people fell angry as innocent people went through such horrific pain. The source however is not as useful as it doesn't really focus on the physical side, although we learn bridges were still standing. It focuses much more on human aspects. It may not be as reliable as we think because the effects of the bomb may have tainted him, and naturally he would exaggerate the disaster to some degree, as the experience was shocking. He would have hated the Americans for what they did so would naturally exaggerate. Overall source A is a much more useful source as evidence of the physical effects of the Hiroshima bomb. The source is an actual photograph, which focuses on the land, and so we can gather much information about the physical effects. Source B is very useful in dealing with the human aspect of the bomb, but the visually powerful picture in source A is much more useful for the physical effects and paints a thousand words. There is so much mire we can learn and conclude from source A. it shows the true devastation to the land and shows the bomb and Americans left nothing standing in there way.

Joe Gransden Jazz Jam Essay

In the recent course of music, it is evident that changes and development are present. The variety of genres had expanded which led to the arrival of brand new breed of artist that is able to represent various entities and cultures. Moreover one of the genres which are developing is Jazz. For many years, different jazz musicians are present. In the current state of music, it is clear that music is flowing. Due to such realization it is needed as a researcher to see a jazz performer to fully see the development of music as well as the instrumentation of the band. More so, the researcher shall provide details to which different kinds of observation during the performance of Joe Gransden Quartet Jazz Jam. The Joe Gransden Quartet Jazz Jam is a group which is composed of different individuals who are actively performing different types of instrumentations. The most important instrument is the trumpet which is usually utilized in every song of the band. The band is greatly utilizing instruments rather than a vocal instrument. There is a satisfying sound of the base and drums and the cello which highlighted by the shallow sound by different instruments with a lighter sound. More so, the whole set which was played by the band were all complete with different instruments which add drama and emotions with the songs. Definitely the whole band is very great for they are able to present their craft and attain a response from the audience. For the band is jazz, the audience is calm and very appreciative of the music. Due to the excellence o the band, it is inevitable that the audience will be entertained and amused on how individuals could utilize music as a form of emotional and artistic perspective. On the other hand, attending such concert is similar to drinking a cold glass of water. Such kind of band is refreshing to the ears and to the soul. The music of the band and their musicality is unquestionable. Moreover, the excellence of each member in their instruments does not need any improvement. The association of each instrument is in line with each other. Upon this, the researcher sees that the Joe Gransden Quartet Jazz Jam is a unique band which does not present that jazz is a genre which is unlike any other. The presentation is highly classical in the perspective of the researcher. The instruments and the notes are learning to the classical music which is usually done in operas. More so, the instrument was playing a huge role in its own unique way. All the instruments were complementing each other. Therefore, the instruments are all highlighted in their own way. Looking at the perspective of the solo acts, it is slightly evident that each of the musicians has their own flare in providing a different style in playing the instrument. In addition to this, the lead of the band –Joe Gransden is an important player in the band. For he leads the whole group towards his visions, he is allowed the most pristine individual in the group. Although most of the musicians in the group is great in their on instruments, it is through the vision and knowledge of Joe Gransden that the group have gone to the levels and acknowledgement of the press and the audience. Moreover, the whole band was a breath of fresh air for the audiences who are interested

Free Essays on The Marketing Research Process

The marketing research process is the function that links the consumer, customer, and public to the marketer through information. Information is used to identify and define marketing opportunities and problems; generate, refine, and evaluate marketing actions, monitor marketing performance and improve understanding of marketing as a process. The marketing research process specifies the information required to address these issues, designs the methods for collecting information, manages and implements the data collection process, analyzes, and communicates the findings and their implications. The four steps in this process are : 1). Defining the problem and the research objectives Before starting the actual research process, marketers must determine the source of the problem, in order to be able to conduct the relevant research and avoid wasting time and money. A proper definition of the problem is the basic step to the whole process. Defining research objectives involves carrying out preliminary research and this includes, exploratory research, descriptive research and causal research. Exploratory research is marketing research to gather preliminary information tat will help define the problem and suggest hypothesis. Descriptive research is marketing research tat describes in a better way marketing problems, situations or markets. Causal research is marketing research to test hypothesis about cause and effect relationships. 2). Developing the research plan to collect the information. The second step of the marketing research process requires, determining the specific information needed, developing a plan for gathering it efficiently and presenting it to the marketing management. The plan illustrates sources of existing data, and determines what research approach, contact methods, sampling plan, and research instruments will be employed to gather relevant new data. The research approach includes: observa... Free Essays on The Marketing Research Process Free Essays on The Marketing Research Process The marketing research process is the function that links the consumer, customer, and public to the marketer through information. Information is used to identify and define marketing opportunities and problems; generate, refine, and evaluate marketing actions, monitor marketing performance and improve understanding of marketing as a process. The marketing research process specifies the information required to address these issues, designs the methods for collecting information, manages and implements the data collection process, analyzes, and communicates the findings and their implications. The four steps in this process are : 1). Defining the problem and the research objectives Before starting the actual research process, marketers must determine the source of the problem, in order to be able to conduct the relevant research and avoid wasting time and money. A proper definition of the problem is the basic step to the whole process. Defining research objectives involves carrying out preliminary research and this includes, exploratory research, descriptive research and causal research. Exploratory research is marketing research to gather preliminary information tat will help define the problem and suggest hypothesis. Descriptive research is marketing research tat describes in a better way marketing problems, situations or markets. Causal research is marketing research to test hypothesis about cause and effect relationships. 2). Developing the research plan to collect the information. The second step of the marketing research process requires, determining the specific information needed, developing a plan for gathering it efficiently and presenting it to the marketing management. The plan illustrates sources of existing data, and determines what research approach, contact methods, sampling plan, and research instruments will be employed to gather relevant new data. The research approach includes: observa...

Free Essays on The Nature Of Appearance’s Relationship With Reality In Modern English Satire

England, England, a sardonic novel by Julian Barnes, explores the dichotomy of man’s satisfaction with reproductions of authentic experiences. The story draws from the twisted ideas of the enigmatic Sir Jack Pitman, a well-known London entrepreneur who wishes to build a theme park on the Isle of Wight based on stereotypes and clichà ©s associated with England. His company purchases the island and creates an independent country where participants can visit and even live in a manufactured culture and history based on common preconceptions. Pitman rules the new nation as virtual dictator and hires actors posing as English people to inhabit the park. The protagonist Martha Cochrane, who suffers under Pitman’s yoke of influence as a â€Å"Special Consultant† (Barnes 45), eventually intervenes and takes control of â€Å"England, England† when she feels Jack has overstepped his authority. The author’s underlying philosophy is that humans prefer an ide alistic representation of the truth to the truth itself. Barnes employs two- sided characters and a counterfeit England to develop his theme that the world is an illusion. The private behaviors of Sir Jack Pitman’s character vastly deviate from the commanding personality he projects to his employees. To the public eye, the president of PitCo comes across as a ruthless, strict, and matter-of-fact businessman. Barnes characterizes him as having a bored and condescending tone with his coworkers. Indeed, when his subordinate Mark asks him how he intends to go about solving the problem of birthing a small sovereign nation from scratch, the stern Pitman only responds, â€Å"you do it by doing it† (128). A man with an obvious sense of innate encouragement, Pitman believes that the two means of achieving a goal are his way or the highway. One of his traits, however, stands out from the rest. An interesting quirk in the man’s character concerns his affection and loyal, scheduled sessions... Free Essays on The Nature Of Appearance’s Relationship With Reality In Modern English Satire Free Essays on The Nature Of Appearance’s Relationship With Reality In Modern English Satire England, England, a sardonic novel by Julian Barnes, explores the dichotomy of man’s satisfaction with reproductions of authentic experiences. The story draws from the twisted ideas of the enigmatic Sir Jack Pitman, a well-known London entrepreneur who wishes to build a theme park on the Isle of Wight based on stereotypes and clichà ©s associated with England. His company purchases the island and creates an independent country where participants can visit and even live in a manufactured culture and history based on common preconceptions. Pitman rules the new nation as virtual dictator and hires actors posing as English people to inhabit the park. The protagonist Martha Cochrane, who suffers under Pitman’s yoke of influence as a â€Å"Special Consultant† (Barnes 45), eventually intervenes and takes control of â€Å"England, England† when she feels Jack has overstepped his authority. The author’s underlying philosophy is that humans prefer an ide alistic representation of the truth to the truth itself. Barnes employs two- sided characters and a counterfeit England to develop his theme that the world is an illusion. The private behaviors of Sir Jack Pitman’s character vastly deviate from the commanding personality he projects to his employees. To the public eye, the president of PitCo comes across as a ruthless, strict, and matter-of-fact businessman. Barnes characterizes him as having a bored and condescending tone with his coworkers. Indeed, when his subordinate Mark asks him how he intends to go about solving the problem of birthing a small sovereign nation from scratch, the stern Pitman only responds, â€Å"you do it by doing it† (128). A man with an obvious sense of innate encouragement, Pitman believes that the two means of achieving a goal are his way or the highway. One of his traits, however, stands out from the rest. An interesting quirk in the man’s character concerns his affection and loyal, scheduled sessions...

Analysis of LinkedIn Research Paper Example | Topics and Well Written Essays - 1000 words

Analysis of LinkedIn - Research Paper Example Current ratio- The firm’s current ratio is increasing and getting stronger as the year progresses. A ratio of above one indicates the firm can settle its short-term obligation within a financial year and still conduct its operation effectively. This is proven by the networking capital across the year which increases across the year. In the year 2012, the ratio was 2.45 it rose to 4.7 in the year 2014. Return on Assets- The value of assets owned by LinkedIn Corporation is increasing across the financial years that have been analyzed above. However, the return on this asset is decreasing. This simply means that the assets the firm have invested on are not been utilized to the maximum or the resources are in surplus. In the year 2014, the return was in the negative figure because the firm had incurred losses. The revenue generated across the three years was increasing as well as the costs for revenue generation. However, the rate at which the cost of revenue was increasing was hi gher than that of revenue being generated. This has to be taken into account because if this continues LinkedIn profits will be â€Å"eaten-up†. Equity ratio- This ratio indicates a firm dependence on debt to run its operations. From the above analysis, the equity ratio for LinkedIn is good because over 60% of the firm’s asset was financed by its shareholders. However, in the year 2014, the equity ratio dropped to 61.3% from 78.4 % in 2013. According to (Samuels, and Wilkes, 72), it indicates the firm had increased its borrowing.

Basic characteristics, management and performance of Apple 02245 Essay

Basic characteristics, management and performance of Apple 02245 - Essay Example The profitability, market share, degree of competition and the growth strategy of the company will be thoroughly evaluated in this paper. The management approach and the performance of the company in the recent times are also analyzed. Apple Inc. has a unique corporate culture. It does not govern through many layers of management. The top management directly communicates with its employees. It tries to attract the employees by offering both, facilities and challenges. The enterprise is committed in maintaining an innovative and collaborative environment. It also trains its retail employees so that they can make their customers feel comfortable and also provides them scope for moving upward to the level of a manager. Thus, the enterprise attracts retail employees (Sawayda, 2011). Apple’s transition into a consumer electronics manufacture from a computer manufacturer was unpredictable and was successful due to the remarkable leadership skills of Steve Jobs, the company’s highly skilled employees and its determined corporate culture. (A description of the organization’s basic characteristics) The production function of a firm expresses the functional relationship between the quantities of outputs and inputs. It shows that to what extent the output changes with variations in input within a specified time period. The equal products curves or isoquants shows all those input combinations which are capable of producing the same output (Moschandreas, 2000). The marginal rate of technical substitution (MRTS) is the rate at which the inputs can be substituted for each other in order to maintain the same level of output. It can be expressed as the ratio of the marginal products of two factors (Moschandreas, 2000). In the short run, at least one input of the firm must be fixed while in the long run, all the inputs of the firm are variable. The total cost function of a firm comprises of the total variable costs and the total fixed

Ethical Dilemma Essay Example | Topics and Well Written Essays - 1000 words

Ethical Dilemma - Essay Example When the managers investigated the issue, they came to know that the software developer was not able to fulfill the requirements of the customer due to which he was delaying the issue. He tried to hide from the managers his poor skills in removing software errors. Later on, the company provided the customer with his desired software in just two days using another developer. The ethical issue in this example was that the developer tried to hide his inability in removing the errors by trying to delay the issue. The issue not only decreased the customer’s confidence in the company but also resulted in putting a spot on the company’s image. The developer could have tackled the situation in a much different way. He should have made the company aware of the real situation instead of being afraid of losing his job.  I believe that if an employee of a company behaves unethically, it puts an adverse impact on the overall image of the company. It not only results in the loss of customers’ confidence in the company’s products but also affects the image of the company. Therefore, employees should behave ethically in all situations because ethical behavior is the key to the resolution of complex issues.If I would be in the position of the software developer, I would handle the issue differently. I would not hide my disabilities on the cost of losing the customer’s confidence. First, I would collect detailed information to resolve the issue properly. I would come to the customer personally to know the concerns of the customer. 2 Next, I would determine the exact issue by analyzing the information obtained from the customer. I would consider the nature of my job responsibilities and my obligations to the company while determining the issue and my role in resolving the issue. Brown (2011) states, â€Å"Ethical issues that arise in the workplace should be carefully examined, and handled with care, as the determinations of these ethical issu es can lead to the growth or demise of a company†. 3 After determining the key ethical issue, I would identify the individuals who would be involved in the issue. In the above-mentioned case, I would carefully analyze the situation to identify the stakeholders and

Dickens’ Victorian Critique of Church and State Essay Example for Free

Dickens’ Victorian Critique of Church and State Essay There is not much question in a look at his career’s work, that Charles Dickens was by his nature a harsh social critic. He would often make his characters morally objectionable in order to demonstrate the ills of society and would take an especially great interest in showing the iniquities of Church and State. In the deeply unequal England of the Victorian era, Dickens felt that he saw a lot of suffering, a great many people in need and a visible disgust of the rich toward the poor. The fact that these conditions had associated so closely with the premise of God and Crown had drawn out in critics such as Dickens as sharp distaste for the British institution girding both. That is why so many of his works centered on the relationship of the rich and poor, separated as such by the unwelcome permeation of authority of the former over the latter. The labor conditions Dickens explores in Hard Times through such figures as Stephen are contrasted sharply by the life of decadence and sanctimony denoting the figure of Josiah Bounderby. Clearly the figure through who Dickens channels the greatest pitch of protest, there is a clear hostility toward the hypocrisy and meanness which allows Bounderby to prevail over the poor of Coketown with a divinely entitled and self-declared superiority. It is here that Dickens captures the Victorian era’s undercurrent of resentment of the exploitation of God and Church for the interests of rendering selective such universal entitlements as faith and justice. In Bounderby, we are given the opportunity to view the justice system in Dickens’ time as something principally founded on inequality, determining a process which is governed by an aristocratic jurisdiction over that which deemed righteous, just and moral. All of these concepts emerge in Bounderby, and especially in a notable encounter with Stephen, suggest the most demonstrably inappropriate misuse of religious principles. In Hard Times, published in 1854, Dickens shows that he is specifically interested in dealing with a current problem of labor abuse. He draws a deeply negative picture of the rationalist political movement with which Bounderby may be identified. This was a powerful movement at the time in England. Rationality was focused on facts, which Dickens believed were used to give strict control over education, values and even creativity. This would impact the making of religion and justice too. The chief characterization of Bounderby captures this points exceedingly well, remarking that â€Å"there was a moral infection of claptrap in him. Strangers, modest enough elsewhere, started up at dinners in Coketown, and boasted in quite a rampant way, of Bounderby. They made him out to be the Royal arms, the Union-Jack, Magna Charta, John Bull, Habeas Corpus, the Bill of Rights, an Englishman’s house is his castle, Church and State, and God Save the Queen, all put together. † (52) The declaration, clearly satirical in its delivery, is nonetheless a premise upon which we will find Bounderby behaving in the most repugnant of ways. When the aforementioned Stephen, an honest laborer detained in a marriage with an abusive and alcoholic wife, goes to Bounderby, the wealthy mill owner and a public judge, he is denied a request for divorce. Bounderby denies him because poor laborers like him are not expected to have the money to have a divorce. In the scene between Stephen and Bounderby, we can see how the justice system is deeply imbalanced, as are the attitudes of the people in the justice system. When Stephen argues that the legal system wouldn’t let him get a divorce was a ‘muddle,’ Bounderby disciplines him, â€Å"Don’t you talk nonsense, my good fellow,. . . about things you don’t understand; and don’t you call the Institutions of your country a muddle , or you’ll get yourself into a real muddle one of these find mornings. The institutional of your country are not your piece-work, and the only thing you have got to do, is, to mind your piece-work. You didn’t take your wife for fast and for loose; but for better for worse. If she has turned out worse—why, all we have got to say is, she might have turned out better† (Hard Times, 84) The response, which only makes Stephen more angry, shows how Dickens’ really likes to use the writing device of irony. As Bounderby and Mrs. Sparsit, who is a rich, high-class woman with a divorce, together call Stephen guilty of ‘impiety,’ we know that the two are having some sort of inappropriate relationship with one another. This casts a blaring spotlight on the hypocrisy at the root of his cruel religiosity. Bounderby takes on the mantle of Dickens’ twinned reproach for the system and church which had conspired to make England so deeply unequal a place. That God had come to overwhelm the senses of justice and humanism seems a clear justification to Dickens that the core morality of religion had by the Victorian age been exposed for the bastard-child of human conceit which it had come to embody. Indeed, in the above claim by Bounderby against Stephen, was can see that Dickens is be very sarcastic when he uses the word ‘impiety. ’ Particularly, the statement is delivered at the expense of a poor man, demonstrating a perceived relationship between righteousness and social class. The cruel and empowered judge would characterize himself as the man of God, so noted for his chosen rank and certainly not, from the reader’s (or Dickens’) perspective, because of his admirable moral disposition.. The outcome of Stephen’s visit to Bounderby and Sparsit is that his poor, labor-class status renders him morally, and thus legally, forbidden from divorce. A clear symptom of the Victorian era, we can see Dickens taking particular pains demonstrate that manner in which religion and justice had come to falsely associate. The vitriol which Bounderby aims at Stephen is powerfully representative of the purpose in this association, allowing the wealthy to prevail over fundamental personal institutions such as the faith, family and welfare of the poor. Works Cited Dickens, C. (1870). Hard Times. Barnes Noble Classics.

EHR Implementation and Effects on Nursing Essay -- medical records, he

EHR Implementation Background The implementation of electronic health records (EHR) continues to make an impact on nursing and patient care throughout the country. As a part of the American Recovery and Reinvestment Act of 2009, all public and private healthcare providers were required to implement electronic health records in their facilities by January 1, 2014. By demonstrating â€Å"meaningful use† of the electronic medical record, facilities are able to maintain Medicaid and Medicare reimbursement levels. Providers who show that they are meeting the â€Å"meaningful use† criteria during EHR use will receive an incentive payment from Medicare and Medicaid. â€Å"Meaningful use† is â€Å"using certified technology in EHR implementation to improve quality, safety, efficiency, and reduce health disparities; engage patients and families; improve care coordination; and maintain privacy and security of patient health information† (Centers for Medicare & Medicaid Services, 2013). The federal government has encouraged EHR use in hopes that it will significantly improve patient care. There is the intent that electronic health records will allow any provider access to important patient health information no matter where the patient is, while â€Å"creating a comprehensive national electronic health information network that leads to a reduction in the duplication of tests, an improvement in the cost-effectiveness of interventions, and the ability to compile a comprehensive patient history† (McBride, Delaney, Tietze, 2012). While the implementation of EHR’s has good intent, an important question is, â€Å"How are the implementation of EHRs having an effect on emergency nursing and patient care?† Benefits of EHR Use in the Emergency Department Nurses are... ...ers to consider long-term benefits. (2012). ED Management, 24(3). Guterl, G. (2012, April 2). Motivating Meaningful Use on ADVANCE for Nurses. Retrieved February 18, 2013, from http://nursing.advanceweb.com/Features/Articles/Motivating-Meaningful-Use.aspx Kutney-Lee, A. (2011). The effect of hospital electronic health record on. NCBI, 41(11). Retrieved from http://www.ncbi.nlm.nih.gov/pmc/articles/PMC3236066/ McBride, S., Delaney, J., & Tietze, M. (2012). Health Information Technology and Nursing. American Journal of Nursing, 112(8). Retrieved from http://www.nursingcenter.com/lnc/pdf?AID=1402619&an=00152258-201301000-00010&Journal_ID=&Issue_ID= Meaningful Use - Centers for Medicare & Medicaid Services. (2013, December 6). Retrieved February 19, 2015, from http://www.cms.gov/Regulations-and-Guidance/Legislation/EHRIncentivePrograms/Meaningful_Use.html

Influence Change through Strategic Thinking Essay

Strategic Thinking can be defined as the learning process which entails many aspects of turning the innovative ideas into reality through team work, planning and organizing of resources. It includes the need to have problem solving abilities and critical analysis of situations. Strategic thinking can be used as a very effective tool to implement; manage and sustain the change in any organization and help organizations prosper under the scheme of change (Sanders, 1998). Why is Strategic thinking necessary? Strategic thinking when compared with strategic planning serves us with many differences. With an aerial view, both of ideas seem to be very similar, however, in actual organizational based scenarios, strategic thinking is quiet different from planning, and involves more rigorous activities. Strategic thinking only helps in shaping the future that is partial planning of the future. In the process, the ideas are not discreet and are interactive in nature. This helps to generate better outputs as the interaction gives other the chances to present their opinions. Strategic thinking provides lower level management to have their say in strategy making and development as it an interactive system of thinking. The involvement of the management at all levels is what gives it an edge over strategic planning. An organization is a system in which sub systems are present. These sub systems interact with each others and hence managers at all the levels come together to create a strategy viable for their organization. All the managers understand their positions and their roles in the organization know that they are correlated and are interdependent (Wootton & Horne, 2002). Strategic thinking has one important aspect i. e. , change. Change is inevitable when strategic thinking is in process. It is true that strategic thinking tackles the difficult part of implementing the change rather than sustaining and evaluating it. Change management is difficult and the toughest part of change management is implementing and managing change (Wootton & Horne, 2002). Strategic Thinking and Influencing Change However, strategic thinking assists in successful change implementation. Change management and transformation from one state to the other is involved with rigorous planning and with out planning, change management process would come out to be a failure. Hence, strategic thinks aids in making correct decisions as it an interactive system of thinking (Kotter, 1996). The important thing is to identify whether the change is at strategic, operational or functional level, and when change is identify, it must be made sure that in order to bring about the change a paradigm shift must come. The change that would come would bring a transformation current system and the way things are done in an organization. Innovative thinking and thinking that is out of the box clearly assists in planning and implementing a strategic change in an organization. Continuous improvements and evaluation is another critical success factor in implementing change with the aid of critical thinking. In order to bring about the change effectively, the mangers must challenge the current situation they are in. complacency should be avoided at all levels of change. All assumption must be confronted and must be checked against the current scenarios if they are applicable. All the assumptions must be checked against the evidences and must be characterized and prioritized (Kotter, 1996). The managers must make a clear distinction between their ends and the means they would achieve those ends. The ends must be clearly identified and the means and methods of achieving those ends must be done when ends are assessed and are understood. Change brings about resistance, and at this stage, managers must identify the means to handle the resistance and the consequences of the resistance (Kotter, 1996). All levels of the planning process must be utilized in strategic thinking when establishing change in any organization or at stage of organizational life. These levels are mega level, macro level and micro level. At all levels of organizational change and planning process a holistic approach should be employed and used. This would help the managers understand what change would consequently which part of the system and sub system. Interaction amongst those systems would clear away the hurdles that could come in the process of change, and better ideas come up to eradicate and overcome those barriers. Relationships should be established in strategic thinking to understand that the organization is not a stand alone entity but is well connected with the outside world (Sanders, 1998). Measurable objectives must be set so that they are evaluated at a later stage of change and when the change is needed to be sustained, the specific changes can be managed well if there is a slight disorder in them. Indistinguishable and ambiguous objectives should not be adhered to and should not be taken into account. Status quo must not be challenged but a change should be with in the status quo and achievable at all levels of the organization. The pros and cons must be measured. If the success of that particular change is made measurable then the failure and damages of that particular change should also be made measurable (Kotter, 1996). Ideal vision, even though difficult to achieve, always provides the possibilities that can be present to lead to that particular ideal vision. This is the basis of strategic thinking. Continuous improvement and incessant change is the key to organization’s success. Both amalgamated give a perfect strategy to come about a successful change action with minimized resistance and better results (Sanders, 1998).