Absolute Vodka Marketing Plan - 3906 Words

Target Market Absolut Pure’s target market will consist of female consumers in their mid-twenties to mid-thirties residing in urban areas. We will focus on the middle to upper class Generation X and early Generation Y who possess a high disposable income and are willing to pay more for luxury products. Absolut Pure will appeal to women driven by their need for social status and recognition. Absolut Pure will target environmental and health conscious consumers, who are therefore interested in purchasing premium organic products. These women are trendy, interested in fashion and music. This new, and evolutionary vodka will be launched with the intentions of capturing the sophisticated vodka drinker, while avoiding glamorizing underage†¦show more content†¦SWOT: Internal Analysis Strengths Absolut will be the first to mass-produce organic premium blend vodka. Although organic vodka exists on the smaller scale, the developed capability and access to resources allows Absolut to capitalize over existing small-scale brands. Established research and development departments and channeled management efforts are the impetus of Absolut’s ability to develop the evolutionary new product with quality and care. Absolut Vodka currently maintains a large customer base with extreme brand loyalty. There is high brand recognition by consumers due to Absolut’s distinctive bottle shape and brand name. Absolut Pure will fulfill ego needs for upcoming middle-upper class women. Weaknesses: Although Absolut has a loyal consumer base, preexisting organic brands have acquired a portion of the market share that Absolut Pure aims to capture. Another weakness is the lack of patents on the idea and production of organic vodka. Thus, other mass producers can easily duplicate the organic vodka blend at a lower price point, directly competing with the Pure line. In addition, there are limited distribution channels for Absolut in Canada. Absolut Pure can only be sold directly to consumers through government regulated liquor stores. SWOT: External Analysis Threats A potential drawback of the Absolut Pure Vodka is the high price. Given current economic volatility, Canadian consumers have become risk-averse withShow MoreRelatedRussian Standard Vodka: Strategies for Global Branding and Expansion Into the Us Market1460 Words   |  6 PagesRussian Standard Vodka: Strategies for Global Branding and Expansion into the US Market An Individual Case Study Prepared by Yanan MIAO under the Supervision of Pro. Hans MUHLBACHER for International Marketing Course T1-2011-2012 Background Russian Standard vodka, known as Russia’s number one premium vodka brand, was founded by Roustam Tariko and initially launched in 1998. Four years later the sales of this authentic Russian premium vodka surpassed all imported premium vodkas, achieving the numberRead MoreCase Study- Absolute Vodka2756 Words   |  12 PagesAbsolut Vodka’s Absolute Global Marketing On a lovely morning of September 2009, with the fiftieth â€Å"beep†, Steven scanned the last bottle of the limited edition Absolut Vodka 2009 on the spirits Shelf of Selfridges London. The latest special-edition bottles of Absolut - packaged in a dramatic heavy-metal rock style, wrapped with golden studs and gray leather, rapidly become a spot light among the shelf, the whole spirit of Rock n’ Roll are simple illustrated by the new design, and just as its normalRead MoreSmirnoff Marketing Strategy Essay3743 Words   |  15 PagesStrengths 5 Weaknesses 5 Opportunities 5 Threats 5 4. Competition 6 Ad Comparison: Smirnoff vs. Absolut 7 Smirnoff Vodka 8 Popularity 9 5. Market Research 10 Target Market 10 Focus Group and Blind Taste testing 13 6. Marketing Strategies 15 Table of Figures 16 1. Mission Statement It was very difficult to find an actual mission statement for Smirnoff Vodka but we did find a mission statement for Smirnoff Vodka’s company owner Diageo. Diageo is the world’s leading premium drinksRead MoreBeluga Vodka: Migrating from Russian to the Uk7313 Words   |  30 PagesExecutive Summary Russia has recently seen a decline in vodka sales. For Beluga Vodka Company, this is the right time to consider expanding to another region where they can enter the premium market to sell their luxury brand of Vodka. Beluga Vodka is the top vodka producer in Russia, with only one existing direct competitor in the UK. Their super premium brand has been highly successful in Russia and it is now the right time to expand the brand geographically. The UK is the target region for thisRead MoreMarketing Plan Tanduay Ice5030 Words   |  21 PagesSanto Tomas College of Commerce and Business Administration A Marketing Plan for Tanduay Jell-O Shots Submitted to The Marketing Department In Partial Fulfillment of the Requirements for the Degree of Bachelor of Science in Business Administration Major in Marketing Management By: Diestro, Fausto Louis Adrian D. Mendoza, Zahra Jane C. Carido, Juan Paolo J. Turla, Jessel Anne Joy N. 4M7 June 2012 ii APPROVAL SHEET This Marketing Plan for Tanduay Jell-O Shots Prepared and submitted by: DiestroRead MoreRed Bull Marketing Analysis9152 Words   |  37 PagesObjectives Strategy 1. Customer Analysis 2. Segmentation 3. Targeting 4. Positioning 5. Marketing Mix V) Financial Statement VI) Recommendations Conclusion Reference Introduction Red Bull is the leader of the energy drink market. This company created in 1984 by Dietrich Mateschitz performs an annual turnover of more than 3 billion Euros. As we will see in this report, polemics, nonconformist, genius marketing are, among others, the ingredients that made Red Bull the star product of Energy DrinkRead MoreCapital Budgeting Is An Investment Appraisal Essay2131 Words   |  9 Pagesinvestment appraisal. In comparison to the other methods discussed it is considered the most theoretically correct because it considers the time value of money and also takes care of all the cash flows till the end of life of the project. NPV talks in absolute terms and assumes a rate of borrowing as well as lending near to the market rates and not absolutely impractical. While Net Present value is beneficial, and solves difficulties and disadvantages of other methods, it has a disadvantage of its ownRead MoreStrategic Analysis Red Bull4694 Words   |  19 PagesStrategic Analysis Red Bull Date: 22.10.2008 Class: L2BV - M-Strategy Marketing 2/02 Lecturer: Gerbrand Rustenburg Ruud Kuijpers 1539334 Mark Mungroop 1540960 Stefan Andreas 1531650 Jason Lucas Luijckx 1538688 Executive summary A thorough analysis of energy drink producer Red Bull concludes that the company was set up to market just one product, Red Bull. Eventually it started marketing a variety of slightly modified energy drinks. Now Red Bull is energizing peopleRead MoreEssay about Restaurant Business Plan10168 Words   |  41 PagesThe Business Plan for Executive Summary Manly’s restaurant sector seems to lack a restaurant that will provide consumers with an authentic Brazilian dining experience. 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The Challenges of Implementing The GAIN Program Essay

The Challenges of Implementing The GAIN Program Aid to Families with Dependent Children (AFDC) no longer exists. A new era has arrived and the nation has moved in a completely different direction. In 1996, new legislation, the Personal Responsibility and Work Opportunity Reconciliation Act of 1996, was passed. Under this new Act, The state and local governments wide –ranging autonomy, discretion and responsibility for serving poor women and children were returned to them. It does this by repealing AFDC, the nation’s welfare employment program (the Job Opportunity and Basic Skills Training Program), and the AFDC emergency assistance program. In its place, Congress and the president have authorized an unprecedented amount of block†¦show more content†¦Beginning April 1, 1998, Los Angeles County required 32 hours of work per single parent families and 35 hours per week for two- parent households. In order for recipients to meet these requirements Los Angeles County has provided mandatory employment programs, G reater Avenues Through Independence (GAIN), an employment program for people receiving CalWorks and General Relief Opportunities for Work (GROW), an employment program for individuals who are ineligible for federal or state programs. The GAIN program provides employment – related services to Cal-work recipients to help them find employment. The GAIN’s program philosophy is A job, A Better Job, a Career. There are several components involved with this program to meet these goals. They are as follows: appraisal, job club/job search, assessment, vocational education training, and post-employment services, community service and assistance with mental, substance abuse and domestic violence treatment. Administrative Issues The regional administrator (RA) at the GAIN offices has to deal many issues. How will the new programs be implemented? How will case management change? What should come first the participant or meeting performance requirements? The regional administrator is the director over the local GAIN offices. There are seven GAIN offices in Los Angeles County. 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Epic Of Gilgamesh Enkidu Vs. free essay sample

Gilgamesh Essay, Research Paper Gilgamesh and Enkidu are both similar and different in many ways. Some of their traits affect each other throughout the class of the secret plan, whether it be their actions or their character. Gilgamesh, a male monarch who is two-thirds God and one-third homo, begins in the narrative as a really chesty and authoritarian adult male. The Gods gave him every ground to be when they endowed with a perfect organic structure, wealth, power, and the ability to transfuse fear into his topics. However, I would presume that the Gods had hoped he would hold been slightly low despite the gifts bestowed upon him, and instead, utilize them to heighten his function as a male monarch. In an effort to humble him, the Gods create Enkidu. Enkidu, a wild best of a adult male, seems to be chiefly the personification of what is evil. He is in no manner out to do familiarities or do a name for himself. We will write a custom essay sample on Epic Of Gilgamesh Enkidu Vs. or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page His exclusive intent is to # 8220 ; absorb Gilgamesh # 8217 ; s energies. # 8221 ; He lives like a animal and has no contact with anyone. Finally the two battle, ensuing in a triumph to Gilgamesh. Enkidu becomes his faithful friend. This battle and the formation of a friendship base as the first consequence upon each other # 8217 ; s character. I believe Enkidu additions a batch of regard for Gilgamesh and is much more low at this point. Suggested by his actions subsequently on in the narrative, Enkidu besides has a new found sense of trueness to something other than himself. As for Gilgamesh, other than a possible thankfulness for his new found friend, I think his character is left unaffected, or even worse, the exact antonym of what the Gods had set out to make. In other words, it # 8217 ; s possible that he has become even more chesty than earlier. The conflict of Humbaba besides shows us some of the traits of the two. First of wholly, during the journey to Humbaba # 8217 ; s sphere, Enkidu seems to demo us a caring side along with his trueness. He intends to forestall Gilgamesh from contending for fright of his decease. It is at this point where we truly acquire a feeling for Gilgamesh # 8217 ; s bravery and daring. His look of portion of the # 8220 ; warrior-king # 8221 ; which can merely consequence in a conflict is testament to that. We can besides see a continuance of his haughtiness and egoism. His purpose for the conflict is non to contend in the name of the people he stands for, but to foster his ain good being and do a name for himself. Throughout the class of the conflict, we gain insight into Gilgamesh # 8217 ; s exposure of which we had seen nil of earlier. This is the first clip we see Gilgamesh as a homo. His is full of fright ad eventually is forced to pray for aid. In this subdivision of the narrative, you truly get down to detect a sort of dependence of Enkidy for Gilgamesh. He seems to truly suit the profile of the authoritative buddy. Enkidu is fearful and hesitant of event while Gilgamesh, his leader, is full-force in front into any event. In the confrontation with Humbaba, we recognize how Enkidu is much shrewder and less swearing than Gilgamesh. Humbaba begs for his life and offers everything he has in exchange for it. Gilgamesh seems to hold commiseration upon him, nevertheless, Enkidu persuades him to be unbearable and kills him. Enkidu displays a sort of selfishness here that is really similar to that of Gilgamesh. He will hear of no other going Alliess with Gilgamesh. He is and ever will be Gilgamesh # 8217 ; s merely true comrade. You sort of admiration whether or non, up to this point, Gilgamesh # 8217 ; s character has rubbed off on Enkidu. The following two alterations in character can be attributed to Enkidu # 8217 ; s dream every bit good as his decease. Enkidu seems to go really low once more due to his dream and really truly so. His dream foreshadowed his ain decease. This affects Gilgamesh every bit good. He realizes one once more that he is a human will decease someday excessively. This is the greatest humbling consequence upon Gilgamesh in the whole narrative. He begins to convey up inquiries about decease and immortality. It seems as if Enkidu, through his decease, has accomplished that which was the intent of his creative activity. All in all, the narrative of this heroic poem is to a great extent based upon the character of Gilgamesh and Enkidu and how their character affected one another through the friendly relationship they had formed.

Your Own Home Theater Essays - Television, Software, Netflix

Your Own Home Theater IMC Campaign Vanier College Team: Mark Gergely, Zackary Seferian George Gellad Table of Content Situation Analysis Overview Netflix is a company that provides individuals with movies and TV series. They started out in 1997, but it is only in 1998 that services started to be provided by sending DVD's by mail directly to the consumer's home. Their main goal was and still is to provide the population with on screen entertainment without having to purchase each individual movie. In the United States, Netflix started streaming in 2007, without getting rid of the mailing service. For Canadians, this process was only available starting 2010. Today, Netflix is growing each year, because of its low fee (8$ CAD per month) and spares people of having to buy each movie that they want to watch individually. One single movie will most likely cost more than the monthly subscription to Netflix. All you need as a customer to be able to use Netflix's services, is to have internet connection (on the device of your choice) and a Netflix subscription. *Note: there is much more content provided in the United States by Netflix that there is in Canada. Also, there is even less content available in Europe. Netflix has huge opportunities for the future and we can see why: Today, DVD sales are declining significantly. There still a lot of people that prefer to have a physical copy of their favorite movies and the members of our campaign is convinced that there will always be a marked for DVD's (just like there is still a demand in vinyl regardless of the fact that most music these days are downloaded or streamed online). Netflix has a great potential of growing (even if it is already a "big thing") because it offers a convenient way of watching on screen entertainment without having to go to a store or order the content online. Netflix is cheap, easy to use and offers plenty of variety. Netflix has a broad target market. It can be used by people of all ages. The only people that will not be part of this target market are the traditional ones that prefer buying DVDs, but even these people, while being conservative, will find content on Netflix that is not available in a physical form. This brings us to the Netflix exclusive series ("Stranger Things", "House of Cards"). This brand is doing an excellent job of bringing clientele by offering series that aren't available anywhere else. Last year only, Netflix released about 126 original series. So, when all this exclusive content becomes popular, traditional people don't have a choice but to watch it on Netflix. This means that they will eventually subscribe, pay the monthly fee and now they are also hooked to Netflix. For the past years, Netflix has been advertising on TV as well as on Billboards. They focused more on promoting their exclusive series in order to bring more subscribers. Netflix is advertising on all the most popular social media platforms: Facebook, Twitter and Instagram. They obviously have their website where you can sign up and watch movies as well as TV series , plus their exclusive content. In the year 2000, Blockbuster wanted to buy Netflix for 50 million US dollars. They refused and in 2002 they became a public company. They had t heir first profit in 2003 which topped out at 6.5 million US dollars (with a revenue 272 million US dollars. Their current marked share is priced around 140 dollars US. Today, they have almost 430 outstanding shares. One major problem that Netflix has, is that they offer content mostly in North America. Already Canada has less content that the US, but in Europe the availability is even shorter. If you take Romania for example, you can only find 10% of what is diffused in the United States. Our campaign if focused on Canada, but o ne thing we would like to improve perhaps in another campaign , is to offer more content to the rest of the world. As for the brand image, at the beginning of the 21 st century, Netflix established red to be its main color. Market Profile This